18 Best SEO Tools

18 Best SEO Tools That SEO Experts Actually Use in 2023

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  • Post category:SEO

Discovering the top 18 best SEO tools can be a challenging endeavor, especially for newcomers to the field. It necessitates a profound comprehension of search engine algorithms and strategies to enhance a website’s visibility and ranking. Fortunately, we have simplified the process by compiling a comprehensive list of these powerful SEO tools.

We’ve reached out to over 30 SEO experts to discover the top SEO software and the keyword tracking tools that have impressed them. You don’t need to try all these tools; instead, focus on finding the one that works best for your business.

Table of Contents:

  • Why Use SEO Tools?
  • Best Search Engine Optimization (SEO) Tools
  • 3.1 Ahrefs: SEO Keyword Tool
  • 3.2 Google Search Console: Top SEO Tool
  • 3.3 SEMRush: Marketing SEO Tools
  • 3.4 KWFinder: SEO Keyword Tool
  • 3.5 Moz Pro: SEO Software
  • 3.6 Ubersuggest: Keyword Tracking Tool
  • 3.7 Answer The Public: Free SEO Tools
  • 3.8 SpyFu: Free SEO Tools
  • 3.9 Woorank: SEO Ranking Tool
  • 3.10 Majestic: Marketing SEO Tools
  • 3.11 Google Trends: SEO Checker Tool
  • 3.12 SEOQuake: Free SEO Tools
  • 3.13 Siteliner: SEO Analysis Tool
  • 3.14 Fat Rank: SEO Tools
  • 3.15 Keywords Everywhere: SEO Keyword Tool
  • 3.16 Screaming Frog: SEO Tools Online
  • 3.17 Serpstat: All-in-one SEO Platform
  • 3.18 Bonus Tool: Incognito
  • Frequently Asked Questions (FAQs)

Why Use SEO Tools?

The 18 best SEO tools are invaluable for streamlining keyword research and data analysis, saving you from time-consuming tasks. These powerful tools empower you to evaluate the effectiveness of your strategies and identify areas that could benefit from refinement.

The top-notch SEO tools also offer comprehensive reports, allowing you to gauge your performance against competitors and identify lucrative opportunities for growth.

Additionally, they facilitate tracking search performance across various countries, regions, or languages, providing a holistic view of your online presence.

But it gets even better. If you manage multiple websites, SEO tools can help you assess each site’s performance on the fly.

With the abundance of data from multiple websites, numerous entrepreneurs find themselves overwhelmed with manual data analysis using spreadsheets.

This often leads to daunting tasks and the risk of generating inaccurate reports. However, the solution lies in leveraging SEO software, which empowers users to save hours of effort and obtain accurate reports with just a click. Explore the power of the 18 Best SEO Tools to streamline your processes and maximize your website’s performance.

Best 18 Search Engine Optimization (SEO) Tools

1- Ahrefs: SEO Keyword Tool

SEO experts highly recommend Ahrefs, which stands as the second-largest website crawler worldwide, right after Google. The Site Audit feature is particularly praised as the best SEO analysis tool available.


It highlights the areas of your website that require improvements to enhance its ranking on search engines. Additionally, Ahrefs is excellent for competitor analysis, helping you find your competitor’s backlinks to use them as a starting point for your own brand. This tool also enables you to discover the most linked-to content within your niche, check and fix broken links on your website, and get an overview of your best-performing pages to understand what draws in visitors.

2- Google Search Console: Top SEO Tool

Google Search Console, offered for free to everyone with a website, allows you to monitor and report on your website’s presence in Google SERP.

Google Search Console

By verifying your website through a code or Google Analytics, you can submit your sitemap for indexing. This SEO checker tool helps you understand how Google and its users view your website, enabling you to optimize for better performance in search results.

3- SEMRush: Marketing SEO Tools

SEMRush is a fan-favorite among the SEO community. This tool lets you easily assess your rankings, identify changes, and discover new ranking opportunities. Domain Vs Domain analysis is a popular feature, allowing you to compare your website to competitors.


You can also access analytics reports that provide insights into your website’s search data, traffic, and your competitors’ data. The On-Page SEO Checker tool helps you monitor your rankings and provides recommendations to improve your website’s performance.

4- KWFinder: SEO Keyword Tool

KWFinder is an SEO keyword tool that helps you find long-tail keywords with lower competition levels. Experts use this tool to find the best keywords and run analysis reports on backlinks and SERPs.


The Rank Tracker tool allows you to easily determine your ranking and track your improvement based on one key metric. Additionally, KWFinder provides numerous new keyword ideas to help you rank your website higher.

5- Moz Pro: SEO Software

Moz Pro is a comprehensive SEO software frequently used by experts. It remains up-to-date despite Google’s regular algorithm changes. Moz’s chat portal is appreciated for providing insightful responses to questions.

Moz Pro

The tool offers a site crawl and helps identify duplicate content, errors, and improvement areas for link building. MozBar, a free toolbar, provides metrics for your website while browsing any page. MozCon, their annual conference, is also recommended for those looking to learn more about SEO.

6- Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps identify keywords and their search intent. It shows top-ranking SERPs, offering suggestions from short to long-tail phrases.


Metrics provided include keyword volume, competition, CPC, and seasonal trends. Ubersuggest is great for both organic SEO and paid PPC, helping you determine the worthiness and competitiveness of keywords.

7- Answer The Public: Free SEO Tools

Answer The Public is a free SEO tool that simplifies finding blog topics by generating content ideas for specific keywords.

Answer The Public

It’s a valuable resource for creating content around relevant keywords, and you can use it to find featured snippet opportunities as well.

8- SpyFu: Free SEO Tools

SpyFu has both free and premium versions, and the free features are highly praised. It allows you to view the number of searches for a keyword each month and determines the ranking difficulty.

SpyFu: Free SEO Tools

You can research competitors’ keywords, organic keywords, monthly clicks, Google Ads campaigns, and more. SpyFu is one of the most detailed SEO analysis tools available.

9- Woorank: SEO Ranking Tool

Woorank offers free and paid options to track and report your marketing data. It allows you to identify duplicate content, downtime, and security issues, and provides guidelines on how to fix them.


You can analyze competitors’ keywords and optimize your website accordingly.

10- Majestic: Marketing SEO Tools

Majestic is considered one of the best marketing SEO tools by experts. The Majestic Million feature lets you see the ranking of the top million websites.


The Site Explorer feature provides an overview of your site and the number of backlinks. It also works as an SEO keyword tool, enabling you to find the best keywords, conduct site comparisons, and track rankings.

11- Google Trends: SEO Checker Tool

Google Trends offers valuable insights into trends around keywords, queries, and user interests.

Google Trends

It helps you understand the popularity of specific topics and the geographical locations where they are most popular. This SEO tool is crucial for staying updated on user behavior and keyword trends.

12- SEOQuake: Free SEO Tools

SEOQuake is a free Chrome extension that performs on-page site audits, analyzes internal and external links, and compares your website with competitors.


Its keyword analysis feature, including keyword density, provides valuable SEO data, and the SEO dashboard is easy to read and export.

13- Siteliner: SEO Analysis Tool

Siteliner is an SEO checker tool that helps you find duplicate content on your website, which can harm your rankings.

Siteliner: SEO Analysis Tool

It also identifies errors, broken links, average page size, and speed, internal links per page, and more. Additionally, Siteliner compares your website with other sites to help you understand your standing in comparison.

14- Fat Rank: SEO Tools

Fat Rank is a Chrome extension that lets you analyze your website’s performance. It allows you to check your ranking for specific keywords and determine whether you rank in the top 100 search results.

Fat Rank: SEO Tools

This information helps you optimize your website for targeted keywords and make necessary adjustments.

15- Keywords Everywhere: SEO Keyword Tool

Keywords Everywhere is another excellent Chrome extension that aggregates data from various SEO tools to find the best keywords to rank for.

Keywords Everywhere

It simplifies the process of determining valuable keywords for your website, saving you time and effort.

16- Screaming Frog: SEO Tools Online

Screaming Frog is considered one of the best SEO tools online due to its fast website analysis.

Screaming Frog

It performs site audits quickly, providing insights on duplicate content, errors, bad redirections, and improvement areas for link building. The SEO Spider tool is highly regarded by SEO experts.

17- Serpstat: All-in-one SEO Platform

Serpstat is an all-in-one growth-hacking platform for SEO, PPC, and content marketing goals.


It provides keyword and competitor analysis data for all Google regions worldwide, making it a powerful tool for research and performance tracking.

18- Bonus Tool: Incognito

Switching to Incognito mode and performing Google searches gives you unbiased, ‘clean’ results to understand what users see when searching for keywords.

Bonus Tool: Incognito

It helps you find semantic keywords using autofill options and provides valuable insights into user behavior.

Using these 18 best SEO tools, you can streamline your SEO efforts, gain a competitive edge, and improve your website’s rankings and performance in 2023 and beyond. Happy optimizing!

Final Thoughts

In conclusion, utilizing the 18 best SEO tools listed above can streamline your efforts, boost website rankings, and gain a competitive edge in 2023 and beyond. From keyword research to performance tracking, these tools offer invaluable assistance for successful SEO strategies. Happy optimizing!

What are SEO tools, and why are they important?

SEO tools are software and online platforms designed to simplify keyword research, data analysis, and website optimization tasks for better search engine rankings. They are crucial for understanding search engine algorithms, tracking website performance, and identifying growth opportunities.

How do SEO tools help my website’s performance?

SEO tools provide insights into keyword rankings, backlink profiles, site audits, competitor analysis, and more. By using these tools, you can optimize your website, identify areas for improvement, and refine your strategies to enhance your website’s visibility and performance in search results.

Can I rely on free SEO tools, or are paid tools better?

Both free and paid SEO tools have their merits. Free tools can be helpful for basic analysis and research, but they may lack advanced features and data depth. Paid tools generally offer more comprehensive features, detailed analytics, and support, making them more suitable for professional SEO efforts.

What is the most effective SEO tool for conducting keyword research?

Several tools excel in keyword research. Ahrefs, SEMRush, KWFinder, and Ubersuggest are highly recommended for finding valuable keywords with varying levels of competition.

How can I track my website’s performance using SEO tools?

SEO tools like Google Search Console, Ahrefs, SEMRush, and Moz Pro provide performance tracking features, including keyword rankings, backlink analysis, site audits, and competitor comparisons.

Are there any SEO tools specialized in competitor analysis?

Yes, Ahrefs, SEMRush, and SpyFu are renowned for their competitor analysis features. These tools can help you uncover your competitors’ strategies, backlinks, and top-performing content.

How can I identify and fix technical issues on my website?

Tools like Google Search Console, Moz Pro, Woorank, and Screaming Frog offer site audit capabilities, helping you identify technical issues like broken links, duplicate content, and other SEO-related problems that may affect your website’s performance.

Can SEO tools help with content creation and optimization?

Yes, Answer The Public, Ubersuggest, and Keywords Everywhere are useful tools for content creators. They offer keyword suggestions and insights into user search intent, helping you create content around relevant keywords.

Are there any SEO tools for tracking local and international search performance?

Yes, many SEO tools, including Google Search Console, Ahrefs, and SEMRush, allow you to track search performance across various countries, regions, or languages to get a holistic view of your online presence.

How can using the Incognito mode in my browser help with SEO?

Switching to Incognito mode in your browser ensures that your search results are not influenced by your browsing history or personalization. It provides a neutral view of search results, allowing you to see how users might perceive your website’s ranking and visibility

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