Digital Marketing Course

Digital marketing is now the requirement for every business and marketing professional. If you ignore digital marketing today, your competitors are going to take full advantage of it and can easily take you out. Learning digital marketing means increase in your sales, profits, traffic and brand awareness. Webbex Digital Marketing Training Courses in Rawalpindi, Pakistan are designed with an approach that lets you learn digital marketing strategies, but also to adapt them in practical spaces. You learn once, but you improve often.

Digital Marketing Course Banner

What You Will Learn In This Course

This Digital Marketing Course consists of total 9 Modules


Digital Marketing Overview

Learn the foundation of digital marketing along with complete understanding of digital marketing processes


Website Planning & Creation

You will learn how to make your own professional website. No coding knowledge is required.


Search Engine Optimization (SEO)

You will learn how to do keyword research and rank on the top of Google for the most profitable keywords.


Social Media Marketing

Learn how to effectively use Facebook Ads to reach more customers online and grow your business.


Google Ads

Learn how to effectively use Google Ads to reach more customers online and grow your business.


Email Marketing

Learn how to Send newsletters and special offers to customers via email and building relationships with your customers.


Affiliate Marketing

You will learn how to promote and sell products of other businesses and earn profit as an affiliate.



Learn how to build a stunning blog, write irresistible articles, generate a massive audience, collect endless emails and much more..



In this module you will learn how you can offer your services online to both local and international clients as a freelancer and get order from them.

Course Details

This module focuses on enhanced learning of the basics of Digital Marketing. This comprehensive course allows for a deep understanding of Digital Marketing, its importance and relevance in today’s world, its requirement for the growth of a company, and many more. The objective is to give the learners a clear idea about the basic concepts, their usage, and significance, before they go further deep into it. The key points covered in this module are —

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing v/s Traditional Marketing
  • Elements of Digital Marketing, Categories and Segregation
  • Various Digital Marketing Mediums
  • Various Digital Marketing Platforms
  • Basics of Digital Marketing Strategies
  • Benefits of Digital Marketing

This module focuses on one fundamental and most crucial element of Digital Marketing, i.e., Website Optimisation. In this module, you will learn about Websites, their designing, and development in detail and with practical implementation training. Here, you will learn all about website structure, creation, and basics of your choice of programming languages. This model includes —

  • Website Design and Development Basics
  • Website Types, Purposes, Importance and Benefits
  • Website Structure, Planning, and Prototyping
  • Basics of programming languages used for web development
  • Elements of Front-end and Back-End
  • Understanding the importance of a website
  • Planning and conceptualizing a website
  • Types of Websites
  • Understanding domain extensions and web hosting
  • Buying Domain and Hosting
  • Understanding different types of technologies (CMS)
  • Setting up domain and hosting (Connecting both)
  • Installing WordPress
  • Overview of WordPress dashboard
  • Planning a website
  • Creating a simple website
  • Assignment #1
  • Introduction to page builders
  • Basic themes and plugins
  • Assignment #2
  • Making an E-commerce Websites
  • Assignment #3
  • WordPress/Website Security
  • Installing WordPress through FTP
  • Introduction with Cpanel
  • Changing WordPress Password/Username
  • Databases
  • Final Project

This module of Digital Marketing is aimed at imparting a detailed knowledge of Search Engines, Optimisation, its strategies, benefits, and overall practical experience. We don’t just teach our students. We make them implement it, hence developing their skills. Practical training is the most important when it comes to SEO. This module includes —

  • What is a Search Engine?
  • What is SEO?
  • Why SEO?
  • Levels of Search Engine Optimization
  • Various SEO Strategies and Techniques
  • Multiple SEO Tools and Plugins
  • Linking, Interlinking, Hyperlinking and Backlinking
  • On-Page
  • Off-Page SEO
  • Technical SEO
  • Long Tail Keywords Vs Short Tail Keywords
  • Keywords Placement
  • Anatomy of a SEO friendly webpage
  • Meta Description
  • Neta Title
  • Meta Keywords
  • Heading tags, h1,….h6
  • Contextual Internal Linking
  • Image Alt Tags
  • Redirects (301, 302, 404)
  • Robots.txt
  • Sitemap.xml
  • SEO related HTML Tags
  • Meta Robots
  • SEO Plugins
  • Optimize webpages
  • 301 redirects (plugins)
  • WP-Paginate (plugin)
  • Redirection (Plugin)
  • Social Media Markup (Facebook Open Graphs & Twitter Cards)
  • Google XML Sitemap Generator (Plugin)
  • Robots.txt (WP Robots txt)
  • Insert Header & Footer (Plugin)
  • WP Smush (Plugin)
  • What are Backlinks?
  • Quantity, Quality & Relevance
  • Types of Backlinks Dofollow VS Nofollow (rel=“nofollow”) VS Mentions
  • Link Building Do’s & Don’ts

Given the importance of Social Media in the current scenario, this module focuses on studying various social media platforms and their optimizatioan for businesses. The main objective is to use the potential of social media to increase the visibility of businesses online as well as engage directly with the customers for product and service improvisation. It includes —

  • What is social media?
  • Understanding the social media marketing concepts
  • How social media marketing is different
  • What is the single most important concept about social media marketing?
  • How to create Your Brand Story
  • Define Your Goals
  • Develop Audience Personas
  • Create a Journey Map for social media
  • Identify Key Channels
  • Develop a Content Strategy
  • Draft a Content Calendar
  • Plan Your Resources
  • Simply Measure
  • Learning about Facebook Algorithm – EdgeRank
  • What is Edgerank
  • Calculation for edge rank
  • How to use EdgeRank to your benefit
  • Learning about optimization
  • How to Pay to Play
  • How to Share thumb stopping content
  • How to Use video & native content
  • How toEncourage engagement using unique ways
  • How to Post on trending topics
  • Facebook Business Manager
  • How to properly use and manage Facebook business manager
  • Strategy creation
  • How to generate Ideas
  • How to create a Flow
  • Which Channels to use
  • How to do Budgeting
  • How to do Profiling – Interests
  • How to create a backup Plan
  • Approval
  • Facebook marketing (Both Organic and Paid ads)
  • Understanding Facebook Marketing
  • Practical Exercise
  • Creating a page
  • Adding contacts
  • Posting on the wall
  • Increasing likes the legitimate way
  • How to do marketing on a Facebook page
  • Fans engagement
  • Tools and applications for increasing engagement on your FB page
  • Understanding the key metrics on your Facebook page
  • Understanding blind posts
  • Best practices for posting
  • Practical Exercise
  • Creating a Facebook advertisement
  • Understanding Power editor
  • Difference between boosting a post and running a PPE advertisement
  • Adding a Credit card for billing and understanding billing
  • Best practices for posting
  • Practical Exercise
  • Learning every objective of Facebook advertisement
  • Setting budget
  • Targeting audience
  • Using audience insights
  • How to properly use re-targeting
  • Learning custom audiences
  • How to create sequences
  • How to properly use retargeting for your business
  • How to work with Facebook Pixels
  • How to use Facebook pixels to maximize sales and conversions
  • How to make Facebook Pixels strong so they work in your favour
  • Running paid advertisements on other major social media networks.

Email Marketing has emerged as a popular marketing technique lately in the marketing arena, owing to the ease of information delivering that it offers. A lot of companies are now engaging actively and frequently with email marketing to reach their target audience more effectively. This module will give you a profound knowledge about email marketing, types, techniques, tools, and extensions that you would need to know before working with professionals. This module includes —

  • What is email marketing
  • Types of email marketing
  • Solicited email marketing
  • Un-solicited email marketing
  • Creating an account on an auto-responder
    (ActiveCampaign, Mailchimp)
  • Creating a list, campaign and managing contacts
  • Integrating list with forms
  • Building an email list
  • Creating a landing page with working form to generate leads 24/7
  • Opt-in marketing
  • Opt-in marketing process
  • Setting up auto-responder account
  • How to manage auto-responder
  • How to schedule emails
  • How to track and measure emails
  • How to optimize email delivery
  • Best practices of opt-in email marketing
  • How to schedule emails for best results
  • How to create campaigns for different types of goals

1. Google AdWords Overview
2. Understanding inorganic search results
3. Introduction to Google Adwords & PPC advertising
4. Overview of Microsoft Adcenter (Bing & Yahoo)
5.Setting up Google AdWords account
6. Understanding Adwords account structure Campaigns, Adgroups,
Ads, Keywords, etc.
7. Types of Advertising campaigns Search, Display, Shopping & video
8.Difference between search & display campaign
9. Understanding AdWords Algorithm
10.How does Adwords rank ads
11.Understanding Adwords algorithm (adrank) in detail with
12.What is quality score
13.Why quality score is important
14.What is CTR?
15.Why CTR is important?
16.Understanding bids Creating Search Campaigns
17.Types of Search Campaigns

Affiliate Marketing has risen dramatically as a result of the popularity of social media and eCommerce market coupled with a splash of influencer marketing tangled with it. This form of marketing involves selling someone else’s products via affiliate links for a certain percentage of sales commissions. This module includes the following components —

  • Fundamentals of Affiliate Marketing
  • Affiliate network platforms
  • How to pick, analyze and validate your niche
  • Keyword research process
  • Content process
  • Audience awareness
  • How to make authority content
  • How to write a perfect affiliate product review
  • How to get relevant niche specific backlinks
  • How to properly create landing pages
  • A/B testing of landing pages
  • How to analyze landing pages performance
  • How to use Facebook ads for Affiliate
  • Types of Facebook ads for affiliate

1. What is blogging?
2. How a business benefits from blogging
3. Finding blogging niche
4. Which category to blog on?
5. Developing a blogging schedule
6. Types of blogs
News Blogs
PR Blogs
Knowledge Blogs
Authority blogs
7. Creating authority using blogs
8. Ways of monetizing a blog
9. How to become an authority blogger in your niche
10.Reallife examples of successful blogs and reverse
engineering their tactics