Search Engine Optimization Course

In the field of search engine optimization, SEO for short, there are many pitfalls you have to pay attention to get to the top of Google’s search results. We take care of keyword analysis, technical aspects and correct SEO marketing in all areas. We are offering the complete SEO course and practical training in Rawalpindi, Pakistan

  • PKR 20,000/-
  • No registration fee no certificate fee
  • Duration: 1 Month
  • Sessions: 4
  • Class: 2 hours
  • Certificate: YES
  • Eligibility: Everyone can apply for this course
Course Detail
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SEO Course in Rawalpindi

SEO

SEO is the most robust tool, used by online businesses for generating traffic to their websites and interest new customers. At Webbex, we teach best practices and techniques such as On-page SEO, Off-page SEO and Technical SEO, as it can help businesses to rank higher in the search engine results. And businesses are recognizing this fact and recruiting SEO experts that can help in attaining top rankings and put the businesses ahead of their competitors. As the high ranking page gets several clicks and generates leads for the business.

Therefore, we aim to shape inspiring students with in-depth training to meet the requirements of the IT industry and build substantial grounds in SEO Training by exhibiting students with various projects. Webbex also bestows the Best SEO Training Course in Rawalpindi, Pakistan.

We guide people from every background to change their lives via our career-oriented short term courses in Rawalpindi Pakistan. Our evening and online course focus on college students and full/part-time employees.

Course Outline and Details

Session 1: Introduction to websites & Search Engines

  • What is Keyword Research
  • Types of keywords
  • Keyword Research Methods
  • How To Use Keyword Research Tools
  • How To Find best SEO Keywords
  • How to Find Competitors & analysis
  • Best approaches to Keywords implementation

Session 2: What is On-Page Optimization?

  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • URL optimization
  • Implementing Canonicalization
  • Image Naming, Image Title and ALT Tags
  • What are Meta Tags(Title, Description)
  • Robots Tags Implementation
  • Keywords Optimization
  • Headings Tags {H1 to H6} Implementation
  • What is Content Writing?
  • SEO Friendly Content Writing {Inserting keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML & XML Sitemap creation

Session 3: What is OFF-Page Optimization?

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No Follow Backlinks
  • What is Google Domain Authority?
  • How to Increase Domain Authority & Page Authority?
  • Search Engine Submissions
  • Blog Posting and comment writing

Session 4: Google Search Console (GWT/GSC)

  • Introduction to Google Webmaster Tools
  • How To Install & verify GWT
  • Website Submission
  • How To Index a Website
  • How To Fix crawl errors
  • Know Google Index & search Analytics

Session 5: Introduction to Google Analytics Tools

  • Introduction to Google Analytics Tools
  • How To Install & verify GAT
  • How To Track Traffic
  • Understanding Users behavior
  • Understanding Users Flow
  • Traffic Filter
  • Understanding Bounce rate, users, sessions and New visits
  • How To prepare Reports in GA

Session 6: Report preparation & Analysis

  • How to Prepare SEO Report
  • How To Use GA for Reports
  • Report Analysis & traffic improvement
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SEO Course in Rawalpindi

Organic Traffic

  • Organic traffic means users visiting your website from a search engine's organic results.
SEO Course in Rawalpindi

Ecommerce SEO

  • Ecommerce SEO is the process of making your online store more visible in the search engine results pages.
SEO Course in Rawalpindi

Page Ranking

  • When people search for products that you sell, you want to rank as high as possible in search results so you get more traffic.
SEO Course in Rawalpindi

Keyword Research

  • Keywords are the words and phrases that people type into search engines to find what they're looking for.
SEO Course in Rawalpindi

Website Audit

  • Website audit is a full analysis of all the factors that affect website's visibility in search engines.
SEO Course in Rawalpindi

Organic Growth

  • After SEO, website conversions increases and improves CTA, your website is growing on its own successfully.

3 Steps to Success

  • 1 Analyze

At the very first start we will analyze your website. We start with technical aspects (like https / correct use of HTML tags / meta tags). Then we analyze your current content and create a keyword research. The SEO Analysis of your website is crucial as this will show you what actions are needed.

  • 2 Optimize

Based on previous SEO Analysis we give you a list of action points. These are classified in High, Mid and Low priorities. We recommend you some parts and explain the points in detail. But in the end you can decide what you want to have done by us. Why? Because this is always a question of budget.

  • 3 Monitor

SEO does not stop once you have optimized your site. A continuous monitoring of keywords & technical aspects is necessary as long as your website is alive. We setup keyword tracking, automatic reports and fix stuff for you when errors occur. In short we are taking care your SEO gets optimized all time.

SEO Analysis

Starting point of all SEO optimizations is the analysis. We will prepare you a presentation with more than 50 slides going through all SEO details listing what you do good and what you do bad / where you can improve.

What you get:

  • SEO Analysis Presentation
  • Contains more than 50 Slides
  • Action List classified in High, Mid and Low Priorities
  • Keyword Analysis with potentials
SEO Course in Rawalpindi

SEO Optimizations

Analysis is done and now we have a large action list to do. Based on our recommendations and your decision, we now start optimizing your website. 

What you get:

  • HTML & Meta Tag Optimizations
  • SEO Content Strategy Plan
  • Technical optimizations
  • Performance improvements
SEO Course in Rawalpindi

SEO Monitoring

Don’t think that when the optimizations are done, you will rank directly on 1st place of Google. That will in most cases never happen. It can take up weeks or months until you see changes and then you still need to always take an eye on this.

What you get:

  • Keyword monitoring
  • Website audits (monthly or weekly)
  • Monthly Optimizations
  • Access to our Keyword Monitoring Tools
SEO Course in Rawalpindi