SMS marketing or text marketing is one of the easiest ways of communication. It is a great way for businesses to reach out to their customers and explore new target audiences too.
“According to the research by Deloitte, 8% of the world’s population has visited the stores and made purchases after receiving promotional offers on messages. 29% of the target audience respond to messages and 47% of the audience who responded go further to make a purchase. Messages are the preferred medium by customers to talk to businesses. 9 out of 10 people choose messages as the way to keep themselves informed about business communication”.
1. High open rates
SMS has the highest open rates when compared to phone calls or email marketing. 98% of the messages sent are opened, making SMS marketing services a boon to all enterprises seeking quick and effective customer service.
2. High conversion rate
Even with the high usage of instant messaging via apps, SMS still witnesses a better conversion rate. People are more likely to visit your business and take action on promotions or offers shared through SMS than via any other marketing service.
Cloud messaging services make SMS marketing a highly cost-effective option. Cloud telephony providers offer Bulk SMS options via SMS API or their platform, which allows businesses to reach out to thousands of customers in a few easy steps. When compared to other forms of marketing like billboards, television ads, mobile ads, or magazines, SMS marketing is more budget-friendly.
4. Large reach
With the increase in usage of smartphones, Statista reports that in 2018, 52.2% of all online traffic was generated through mobile phones worldwide, making SMS marketing the choice of communication for many businesses.
Receiving an SMS does not require internet connectivity, just a working phone is all. With the heightened usage of phones, SMS marketing is nothing less of a goldmine. Businesses can utilize the opportunity to reach customers right on their fingertips which gives them the advantage of reaching a larger target audience.
5. Instant delivery
A good Cloud telephony provider has strong network operator connections across the world. This network-operator relation can be of great use when businesses want to deliver time-bound OTPs.
Kaleyra, a global leader in cloud communication, has network connections across 200+ countries worldwide. Messages triggered from Kaleyra’s SMS gateway platform are delivered in milliseconds. With such swift delivery of messages in seconds, businesses can reach customers in the blink of an eye.
6. Campaign success visibility
Building an advanced platform and making businesses reach the audience through a technologically sound platform has become the need of the hour. It gives businesses insights on their reach, helps them plan their SMS marketing strategies, and reach the right audience to garner more attention.
Cloud telephony providers offer real-time data and detailed graphical analytics, like the number of messages delivered, timestamps, the status of the message, whether the customer has read it, which browser was used to visit, geolocation, and much more. Such data helps businesses in understanding who their target audience, how successful the campaign was, and what steps need to be taken for future campaigns to gain more audience.
Though regulatory compliances are high in SMS marketing when compared to email marketing, messages still have an easy way out if the customers do not want to hear from the business.
Shortcode and long-code numbers provide customers the option to choose whether they want to Opt-in or Opt-out of messages. The response is instant and businesses can configure simple keywords for customers to respond easily. This simplicity increases customer satisfaction along with gaining customer loyalty because they have an exit route if they wish to stop receiving messages.
8. Flexible and reliable
Businesses can use SMS services to announce an ongoing sale, provide discount coupons, offers, or inform customers about a new store that has opened nearby, send appointment reminders, order status for online shoppers, and much more. However, SMS offers limited space to convey their story. Businesses, therefore, need to use the 160-characters wisely to reach customers in an effective and impactful way.
Since most of the messages sent through a Cloud telephony provider are encrypted, it gives a secure and reliable platform for businesses to reach their customers worry-free.
Branded SMS are considered to be the best SMS for corporate sector as Branded SMS increase the trust on content and what you are saying to people. Branded SMS marks the messages with your Organization name, Business Product or any name which suits you best and this approach increase the trust level of people on SMS delivered and thus people respond with better approach and more likely to do some business transactions. Their SMS Messages Within 2.5 Minutes, The Open Rate For SMS Messages Has Left Voice Marketing / Email Marketing Trend far behind and SMS Marketing has become the First Priority Of Almost All Business/Organization/NGO /Brands Of Any Size.
To send offers and promotions to new or existing customers
When order status changes, an auto sms sent to customer about their order
Keep your customers updated with automated SMS order notifications. Send SMS updates to customers when they place a new order and each time their order status is updated. You can also send promotional SMS for sending any offers or promotions to new and existing customers.
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