In this course, you will learn how to use different social media platforms to promote your business. Create a Facebook advertisement to increase your reach, create social content, extend your reach, excel in digital advertising, measure ROI, and more.
Webbex is the leading and most prolific SMM Training Institute in Rawalpindi Pakistan that provides the affordable in-person Social Media Training Course and guidance by Marketing Experts & Instructors.
We guide people from every background to change their lives via our career-oriented short term courses in Rawalpindi Pakistan. Our evening and offline course primarily focus on college students and full/part-time employees.
Training on Social Media Marketing takes you through a lot of case studies and live projects which sharpens your social media marketing skills.
We aim to shape passionate students with immersive training to meet industry needs and build a strong foundation in Social Media Marketing by revealing students with various projects. Also, your skillset can qualify you for positions such as:
Social Media Marketing Manager
Digital/Social Media Coordinator
Digital Marketing Assistant
Communications Assistant
Digital Manager
Module 1: Introduction to Facebook Marketing
What is Facebook Marketing?
Understanding Facebook’s advertising ecosystem (Facebook, Instagram, Messenger, Audience Network)
Overview of Meta Business Suite & Ads Manager
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Module 2: Setting Up accounts
Creating a Business Manager account
Setting up Ad Accounts & Payment Methods
Creating and verifying a Facebook Page
Understanding Facebook Pixel & its installation
Connecting Pixel with your website (WordPress, Shopify)
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Module 3: Understanding Facebook Ad Structure
Campaign → Ad Set → Ad hierarchy explained
Campaign Objectives
Choosing the right campaign objective for your goal
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Module 4: Target Audience Mastery
Core, Custom & Lookalike Audiences
Demographic, Interest & Behavior targeting
Creating Custom Audiences
Creating Lookalike audiences
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Module 5: Crafting Winning Ad Creatives
Types of Facebook Ads (Image, Video, Carousel, Instant Experience, etc.)
Writing high-converting ad copy (Headlines, Primary Text, CTA)
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Module 6: Budgeting & Bidding Strategies
Daily vs Lifetime budget
Cost control and bid strategies (Lowest Cost, Bid Cap, etc.)
Understanding CPC, CPM, CTR matrics
How to start small and scale safely
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Module 7: Running & Managing Campaigns
Step-by-step ad creation walkthrough
Ad scheduling and placement selection
A/B Testing (Split Testing)
Monitoring ad performance in real time
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Module 8: Analyzing & Optimizing Campaigns
Key metrics to track for success
How to read Ads Manager reports
Identifying what’s working and what’s not
Scaling profitable campaigns
Troubleshooting poor performance
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Module 9: Retargeting & Remarketing
What is retargeting and why it’s powerful
Creating retargeting audiences (Website visitors, video viewers, etc.)
Retargeting strategy for abandoned carts and leads
Funnel building using retargeting
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Module 10: Advanced Facebook Ads Strategies
Dynamic Ads for eCommerce
Lead Ads for service-based businesses
WhatsApp Ads